Google Goes Big For Financial Comparison Shopping, Launches “Google Advisor”

Google has rolled up its tools for consumers seeking side-by-side comparisons of financial products, launching “Google Advisor,” a one-stop-shop for consumers looking for mortgages, credit cards, checking and savings accounts, and certificates of deposit. 


For marketers, it’s an opportunity to gather leads, and Advisor seems to be aimed at stepping up the volume of those leads. Advisor has its own destination site, at google.com/advisor, which lays out the various financial products that can be compared. 


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