“As I posted earlier, last week I had a chance to sit down with Twitter CEO Dick Costolo. We had a pretty focused chat on Twitter's news of the week, but I also got a number of questions in about Twitter's next generation of ad products.
As usual, Dick was frank where he could be, and demurred when I pushed too hard. (I'll be talking to him at length at Web 2 Summit next month.) However, a clear-enough picture emerged such that I might do some "thinking out loud" about where Twitter's ad platform is going. That, combined with some very well-placed sources who are in a position to know about Twitter's ad plans, gives me a chance to outline what, to the best of my knowledge, will be the next generation of Twitter's ad offerings.I have to say, if the company pulls it off, the company is sitting on a Very Big Play. But if you read my post Twitter and the Ultimate Algorithm, you already knew that.
In that post, I laid out what I thought to be Twitter's biggest problem/opportunity: surfacing the right content, in the right context, to the right person at the right time. It's one of the largest computer science and social engineering problems on the web today, a fascinating opportunity to leverage what is becoming a real time database of folks' implicit and explicitly declared interests.”
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