LocalResponse shared some results from three of its recent campaigns, showing how consumers have reacted to the outreach tool. An automobile manufacturer targeted consumers who checked in on Twitter, Foursquare, Gowalla and many other services at and nearby events hosted by this company. By timing the tweets to the actual events and hitting only people nearby, the manufacturer was able to get a 22-percent click-through rate and a 10-percent increase in followers over a three-day campaign, with 58 percent converting to the mobile website.
A consumer packaged-goods company looking to promote holiday dishes made with their products sent in-store coupons and recipes to people checking in at major supermarkets and people tweeting about the company. The tweets got a 15-percent click-through rate, and more than half redeemed the coupon.
A fashion retailer looking to drive traffic at a new location and build word of mouth targeted people checking in at the grand opening as well as people nearby with an offer to win a $2,000 shopping spree. The offer got a 40 percent redemption rate and impressions and click-through rates doubled, thanks to viral sharing on Twitter.
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