“Our data shows that for the top retailers, even if they have no Facebook fans they can still expect to receive on average 62,000 visits from Facebook each month. However, by utilising this new service, brands can more rapidly build a fan base within Facebook and therefore drive more traffic to their website. Within retail each new fan acquired will drive an additional 20 visits to a retailer’s websites, which in turn will generate extra sales both online and offline.”
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