“While Google has specifically requested that business users hold tight before playing around in business-consumer relations on Google+, a few companies have jumped the gun. Ford Motors is one company who took great advantage of the built-in features, even going as far as inviting users to step into a Hangout (a group video chat, and one of Google+’s distinguishing features) after a press conference. A captioning contest was also held where the +1 on the comments were the voting method.
Ford stated, though, that they’d “seen comments, both pro and con, about our presence” on Google+. Clearly, the mold for Google+ will be different than either Twitter or Facebook, but no one yet knows exactly what that difference will look like.”
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